Project
Year: 2025
Client: Cleeks Golf Club
Agency: AKQA
Role: Creative Lead
Team: Emil Jonsson, Alexandra Hall Bellière & Jesper Ståhl
I worked on this project at AKQA; therefore, the content of this individual page is owned by AKQA.
Tradition Refreshed
Year: 2025
Client: Cleeks Golf Club
Agency: AKQA
Role: Creative Lead
Team: Emil Jonsson, Alexandra Hall Bellière & Jesper Ståhl
I worked on this project at AKQA; therefore, the content of this individual page is owned by AKQA.
Category
Visual Identity
Visual Identity
Brand Positioning
Description
Together, we established a long-term vision that honors golf’s heritage while challenging conventions to redefine the sport. The refined identity is a balance of craftsmanship and modernity, blending classic elegance with a sharp, contemporary edge. Every detail—from the logotype to the typography and color palette—reflects this evolution.
This project also marked the beginning of an ongoing partnership, expanding into brand strategy, partnership proposals, social media storytelling, and a dynamic brand launch.
Want to see more?
Leading the creative vision for Tradition Refreshed has been an incredible journey—starting as a logo redesign and evolving into a full-scale brand identity, shaping the visual direction and strategic narrative for Cleeks Golf Club.
Together, we established a long-term vision that honors golf’s heritage while challenging conventions to redefine the sport. The refined identity is a balance of craftsmanship and modernity, blending classic elegance with a sharp, contemporary edge. Every detail—from the logotype to the typography and color palette—reflects this evolution.
This project also marked the beginning of an ongoing partnership, expanding into brand strategy, partnership proposals, social media storytelling, and a dynamic brand launch.
Want to see more?
